Finding pants that truly fit is a colossal challenge for many women … they just don’t fit right! Women come in all shapes and sizes! One woman listened to this massive marketplace of dissatisfied women. Cricket Lee created and developed FitLogic®, a revolutionary sizing system that makes that Little Black Pant fit like it’s custom-made. Scientifically developed and tested over 15 years, Cricket threw out the playbook on how fashion is fabricated and flogged. Cricket’s system imparts women with a personal two-number decimal system to recognize both their size and shape.
Cricket’s vision is to put an end to size as the singular measure in women’s shopping experience in any brand that licenses FitLogic. Over 250,000 have been sold and has been featured in fashion magazines across America. But there’s more to the story.
Yes … Cricket listened to the marketplace at a macro level – but the marketplace is made up of individuals. At a micro level they were faced with the inevitable challenges in customer service as the company grew. Now we all want to feel special … don’t we?
Contrast that … with the fact that the vast majority of women are dissatisfied with their body image. In fact, according to an exclusive Glamour survey of more than 300 women of all sizes; a staggering 97 percent admitted to having at least one “I hate my body” moment every day.
So these are your customers … FitLogic realized they needed to listen … really listen. And listen to “what’s being said and what’s not being said”, according to Jolyn Unangst, FitLogic’s Queen of Customer Service.
88% of the time, the FitLogic’s algorithm works perfectly. FitLogic furnishes a 30-day guarantee to ensure a significant percentage of the remainder get their perfect fit too. (By the way, the industry experiences a 40% return rate!) However, when an unhappy, and probably vulnerable, woman calls; they’ve found there’s usually more to the story. By really listening, their customer service often finds there’s stress beyond the fit, maybe even anger or sadness that has nothing to do with the original reason for the call.
Authentically listening, asking relevant questions and loving on the woman that calls, they are able to effectively empathize on what really bothers the caller. And they’ve heard it all: the elderly mother that’s seriously ill, a car accident, the loss of a job, a messy divorce, a workplace incident, and the unexpected death of a niece.
Life is hard and painful, and you may not like your body and your purchasing expectations weren’t met. But giving the gift of a sympathetic loving listening ear is what really fits in that moment in time. “Make their little black pant fit and make their bigger problem diminish with a little love and that woman is reborn”, shares Cricket Lee. The result? FitLogic finds their clientele can’t wait to share the experience! Positively Outrageous Service at its best.
Was it FitLogic or the Positively Outrageous Service? You need both … wrap your offering with the love of Positively Outrageous Service and make every day Valentine’s Day for your members, clients and customers.
Are your customers raving about you? If not, you’re missing the ingredient of Positively Outrageous Service! Contact us today for a free thirty-minute consultation.