SHOW & TELL The Internet is Loud … Communicate Louder Repetition reinforces Reputation. Cut through the clutter of marketing messages with testimonials that build “social proof”. Don’t just create Positively Outrageous Service – capture the POS testimonial! The power in video testimonials? The viewer sees, hears and connects emotionally. Video has also become the preferred medium over reading. Easiest method: use your smart phone, ask questions, keep it short, and thank them! … [Read more...]
Review Me!
REVIEW ME! What are your Positively Outrageous Service Stories? Before the advent of Social Media, one would on average share a positive experience with nine people and a negative experience with sixteen people. Now we share customer experiences with hundreds, if not thousands of people with a potential rippling effect many times more. Encourage your clients, customers and guests to share their Positively Outrageous Service story. Story Structure: What happened specifically? What was the … [Read more...]